Changes in radio

It seems that in the short time I’ve been doing this blog, a few things that I applauded that were going on in local Detroit radio have either eliminated or have been watered down substantially.  Or perhaps in some other way those involved were simply given a slap in the face for doing a good job.

Work in smaller or medium market radio if that’s what you want to do.  It appears job security is better.  The value that today’s bigger market owners put in talent is minimal, no matter how “good” you are or how many awards you were given or how many ratings wars you won.

While what you’ve done in the past may get you the job in the first place, it doesn’t really matter much any more, and your job may only last months regardless of anything else.  You can thank the local economy in part for this scenario -- but that's only part of why it is the way it is.

I am sure I’ll have more to say about this later.

Bob Sena
4/27/2009 11:50:01 am

Hi Bob B.

I am quite miffed at WOMC/CBS Radio for terminating Ted "The Bear" Richards, supposedly in a "staff consolidation" with the staff of CBS's WYCD.
The reality of the situation is that Richards was the 2nd highest paid personality at the station (after Purtan), and management wanted to find an excuse to get a cheaper replacement. So it was "convenient" to promote 99.5's Dave Fuller to full-time, at a much lower salary than they were paying Richards.

If you read this, Ted, I wish you the BEST of luck in your future endeavors. It was GREAT having you back on-the-air in Detroit, even if it was only for less than 15 months. You WILL be missed.
You deserved MUCH better treatment from WOMC's management than you received!
If you see this post, feel free to e-mail me at

Thanks for MANY great memories, especially from your years at The Big 8!

4/29/2009 06:54:50 am

Ted signed an autographed CKLW publicity pic for me in '83 toward the end of the stations' rein. It's framed and on my office wall at Specs.

At WOMC, Ted the Bear was the absolute best at what he does the way he did it. There's none better. But you get what you pay for, and apparently this market can't afford that caliber of talent and generally just "cool guys on the radio" anymore.

Still, WOMC has some top notch talent remaining -- even the less famous ones do a great job. But the high repetition limited play list makes that station hard to listen to anymore.

I echo your wishes for Ted Richards!

-Bob B

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