By Bob Burnham

This continues my series on people in the broadcast world I’ve known, listened to, learned something from, or just admired and respected with no connection at all.

Catching up on old background info, Jeff was one half of the Deminski and Doyle drive time show that aired for eight years on CBS’ WKRK 97.1 (later known as WXYT-FM).  The show made a brief migration to mornings then the duo walked away from a CBS contract offer that was unacceptable to them.

Abiding by a year-long no-compete clause, the show was off the air a year.  With much fanfare, including a New Years blow-out, “D & D” were back on mornings but now at Greater Media’s WCSX 94.7.  It soon became apparent, however, that the “new” show was developing into something that in no way resembled the old one, not necessarily by Jeff and Bill’s design.

WCSX is Detroit’s legacy classic rock station.  There is also a tendency among broadcast executives to think listeners want to hear the same few low-rotation “power” tunes every day, less talk and by playing more music that their chance increases to catch the listener who happens to be scanning the dial.  This is apparently guided by inherently flawed “research,” new ratings technology, and taking common sense into account.   I would normally not be critical of a station, as there are an incredible number of positive things (and people) going on at the station.  But this actually is true of the broadcast industry in general, in my most humble opinion. 

“D & D” are an example of a softer version of “hot talk.”  “Hot talk” has not worked in many markets, although D & D’s version scored major success in drive time on 97.1.

In my world of people who know how to do “good radio,” the people behind the microphone (of which I was one long ago) are just “regular folks.”  The best of them have little or no ego nor do they think they are better that the guy working the counter at McDonalds. 

In D & D’s case, the radio show basically amounts to two guys hanging out at the corner pub and swapping stories with listeners.  They’ll do outrageous things from time to time and special appearances, but mostly they go to great lengths to make the listeners comfortable.  In fact, the listeners on-air involvement as well as the support people become crucial parts of the show success.   After eight years of show and audience development, we do not have an example of merely good radio.  What we have is great radio!

Why?  Because it’s personal one-on-one radio.  The listener feels like they know everyone on the show without having ever met them.

I was on hand for an eight year celebration at their former radio station during which huge numbers of D & D fans were ushered in and out of the studio while Jeff and Bill did their thing, wrapped up with a hilarious in-studio contest featuring listeners.  Many of us had to park across the street at a corner drugstore and gingerly cross the street to the radio station in "that building" that resembled a furniture store.  When I was there soon after the start of the show, the crowd was enormous.

Much later, Jeff’s on-air slip of the tongue regarding “Super Bonus Points” (which really didn’t exist) resulted in another fan gathering.   "Super Bonus Points" compelled Jeff to feel personally responsible to the listeners. This resulted in Southfield’s “Mr. Joes” being  packed for Deminski's “free $3 burger and fries” paid for out of his own pocket.

During the afternoon drive run, listeners lived through high and low points of both Jeff and Bill’s personal lives and watched the show and the station itself evolve.  As in life, there were tremendously hilarious times, deeply sad and moving moments, as well as segments that made listeners think.  It wasn’t all slap-happy, but it wasn’t all serious either. 

Listeners actually cared when Jeff yelled on the air at another 97.1 host at the time, Michelle McKormick, for being such an insane parking lot driver.  Sounding a little tearful, Michelle said something like “You’re being a little mean to me, aren’t you, MISTER?” 

It’s life, folks.  It’s REAL RADIO.  

My career was essentially handed to me by the late great Jack Hood. Jack would have approved of what the Deminski & Doyle Show was all about.  Jack was best known for his work in Flint, central Michigan and WJR, but he hired me in Ann Arbor for my first radio gig in that city.  He denied being a “programming genius” in a later conversation, but through his mentoring, he in fact taught us all what good radio was all about. The guy knew how to motivate us to be our best. When we were the best, we knew.  When we screwed up, we knew, but when we needed a friend, Jack was there as well. We were the “WJR West”, damn proud of it, yet made no big deal about it.  We had the on-talent and family atmosphere to show for it, featuring many names you might recognize today.    

Detroit was actually lucky to have D & D on the radio for as long as we did. That’s especially true when I think about much of the way radio is today -- the sameness, the boring and repetitive music formats, the over-produced promos fairly shouting how great the station is SUPPOSED TO BE, I have only one reaction:  Stop SAYING how great you are and how much your listeners LOVE your “new” format (which is the same old songs over and over ad nauseum), and just DO IT.  Just BE IT.   

There are no overnight “stars” or ratings giants ESPECIALLY in talk radio. This is especially true in a re-building situation when talent has to sit on the side-lines for a year, and ESPECIALLY in today’s climate where the largest radio group owners are struggling for survival.

Prior to his untimely death, Jack Hood became a pioneer in the video tape rental business, operating a hugely successful chain of stores before Blockbuster got into the business.

He would have liked to have given radio “one more shot.” In a quote from Jack, however, during one of our last conversations, he said “The best thing about radio – even if you can’t BE on it, is you can TALK about it.”

With the last of his “beer money,” this is EXACTLY what Jeff Deminski did, long after the WCSX morning show had expired.  

Long-time show sponsor, Snookers of Utica, was the site.  It was a very casual setting with a handful of hard-core Deminski & Doyle fans on hand.  

Despite being ridiculed by Jeff for hating pizza (which was hilarious!), it was a great time.

A bit of congratulations might've been
 in order for the past success.  But mostly now, it’s a thanks for changing the lives of so many in the listening area for the better.  In person, let me assure you, this guy is the real deal:  The same one you heard on the radio.  

Like real people in real life, either you like a host or you don’t.  But if they’re “believable” on the radio, and you give them just a little  time in your life, they will change it for you for the better… like any good friend on the radio, or not.  

- Bob Burnham

scott stermer
5/2/2010 01:08:29 am

Enjoyed your interview with Jeff. I would like to contact him regarding Jack Hood. Could you please forward my information to him. Thanks.

7/22/2010 04:50:38 am

Hey Bob -- I was at the second "meetup" Jeff had earlier this year, was that the one you were at as well? Met a few cool people there. Hopefully D&D will get another gig soon...

7/22/2010 05:14:45 am

Great insight Bob. I've been a fan of D&D since they came to Detroit. One day they were looking for people to compete in a contest they called Wing Cup. Enjoying the show as much as I did I picked up my phone to try and take part in the contest. Being one of the lucky 20 to take part in the contest I was lucky enough to win. Meeting all the members of the show was one of the most memorable times of my life. Since that first call to the show and going to many of the live event and off air gatherings, I have met other D&D fans from many walks of life.
That is one of the greatest things about the D&D Show, they had a wide range of fans. They treated everyone like a friendly neighbor.
The airwaves aren't the same with The D&D Show off the air.

5/12/2013 04:43:12 pm

I come here to visit you by accident,but find what so many fashionable bags is surprised did you get the theme?that is creative!and for return,you can go to our home to find your is the entrance.

7/25/2010 10:51:49 am

Your web site content is specifically what I required, I like your webpage, I sincerely wish your weblog is generally a rapid boost in traffic, I will help you market your blog page and glimpse forward to your web site frequently updated and become a lot more on the extra rich and colorful. Also you can arrive and give me some supports. Thanks.

7/30/2010 11:47:18 am

Nice statement, I prefer to leave the remarks since the comments grants writers to become more engaged and for the opportunity to certainly learn from each other.

8/5/2010 12:56:32 pm

Meet new people, even if they look different to you;Remain calm, even when it seems hopeless.

8/12/2010 12:11:47 pm

A good beginning is half the battle.

8/16/2010 11:57:01 am

Honesty is the best policy.

8/20/2010 12:56:12 pm

it is the tears of the earth that keep here smiles in bloom.

8/22/2010 11:09:14 am

sorrow is hushed into peace in my heart like the evening among
the silent trees

8/31/2010 12:34:28 pm

Have a share in your good articles enjoyably with my friends that provides us much entertaining. By your own superior blog, I guess you perhaps enjoy this Jordan Shoes the same with us. Yet I appreciate much more Air Jordan Shoes on the market. For me, all things are hard just before they're easy. What ever we carry out, we must place our own heart and soul in it. Thank you for you blog. Additionaly, I wish to share the experience with you, we ought to read more details on the net before all of us get any pair of Air Jordan shoes.

9/13/2010 11:51:09 am

Wives are young men's mistresses; companions for middle ages and old men's nurses.

9/15/2010 11:25:52 am

And all knowledge is vain save when there is work!

9/29/2010 08:27:03 am

When we listen to music our spirit is renewed and we feel that our interior is reinforced at every turn. Music enhances self-esteem and makes us feel a sense of inner peace.

10/2/2010 03:43:23 am

Hello friend, just wanted to tell you that your blog is very good, the images they use are nice and very well explained information, your blog is different, thanks for all, greetings!

10/8/2010 01:39:39 pm

I only recently started leaving comments! Makes me imagine a tiny additional about what I enjoyed and learned about the post! Fantastic ideas, thanks!

10/12/2010 07:00:09 pm

Wherever Everyone has the life,But not everyone understand life, cherish life. Don't understand life people, The life to him, it is a kind of punishment. So we must love our life.

10/13/2010 11:06:05 am

Fortune never helps the man whose courage fails. We need courage in our life, then we can reach a success.

10/17/2010 02:05:07 pm

I telephone call for him like I telephone call using the oxygen to breathe.

10/18/2010 07:16:29 pm

In case you would probably go up high, then use your personal legs ! Tend not to let yourselves carried aloft; tend not to hold yourselves on other individual's backs and heads.

10/20/2010 12:54:20 am

This type of blogs is very recreational, call attention because of them you always learn something useful and not as in other blogs that are a waste of time and learn nothing.Congratulations for this blog and hopefully they are more like this,the material of common interest!

10/20/2010 01:18:59 pm

The unbelievers will say they are but words, but a slogan, but a flamboyant phrase. So funny.

10/25/2010 07:02:43 pm

Excellent internet site, the place did you arrive up with all the information on this piece of writing? I’m happy I observed it although, I'll be checking again quickly to find out what other posts you could have.

11/2/2010 06:48:54 pm

Wow!very good blog,I hope it could keep activing.

Jimmy (The Clutch)
1/5/2011 12:00:58 pm

All these kind words ar so true and a lot more! God Bless D & D. They will be missed by ALL who were fans for s long time to come.

2/20/2011 02:12:16 pm

How excellent together with lovely it appears to be! That is my fortune to read of the valuable stuff through your blog.I am often interested in the so pretty and trend stuff related to the clothing and sports shoes.Thus hope to exchange with you upon the nervous work.

2/21/2011 08:54:09 am

All is but lip-wisdom that wants experience.

3/4/2011 11:46:17 am

Life is just like a box of chocolate, You never know what you are going to take.

5/2/2011 04:58:31 pm

Before life, there was no complex matter in the universe.

6/14/2011 11:00:40 am

I'm happy I found this blog! From time to time, students want to cognitive the keys of productive literary essays composing.

M Joy Vitale
1/17/2012 09:16:03 am

Wow, you said it really well - D & D @ 97.1 were the only radio I would turn off the engine & listen to in my garage until the "bit" was over - SO glad I had the listening experience - they are truly an incredible pair when at their best (ie given some rein to do their thing), and I doubt Detroit will ever see the likes of that level of talent again.

2/13/2012 10:26:42 am

Valuable information ..I am delighted to read this article..thank you for giving us this useful information. Great walk-through. I value this post.

3/9/2012 04:47:16 pm

metodo di esercizio fornendo a tutti i mini-giochi si uniscono insieme alle attività, secondo le patch del sistema si dovrebbe guardare alla maggioranza. Per esempio, molti altri Nintendo creativi guide poker, tutti i mini-giochi capita di essere ispiratoinsieme esilarante. Un individuo fattori chiunque a battere le ali di un individuo che volerà a bordo una compagnia aerea a differenza di altro vi permetterà di hula-hoop. Lo sportpuò essere una crescita enorme nel WIFIT genuino, recante varie diversi mini-giochi conattività di stabilizzare il fatto che l'assistenza interessante stabilire insieme preziosoesercizio fisico. Workout modello di un individuo Grown X box 360 elite di snowboardaccessoriesBalance poco appetibili? Scopri tutti Xbox è Workout modello di un individuo è cresciuto. Questo gioco online sfrutta ogni sensore Kinect Xbox, quindi il sistema corpo su propri stand come controller. Qualsiasi sensore finalità sistemi di proiezione calciatore che si verificano innumerevoli puntini intorno al vostro corpo, il fattoche ti aiuta a dirigere la connessione a tempo per quanto riguarda schermo televisivo.Ci puoi scommettere, si scommette in realtà è un dato di fatto,

3/11/2012 06:48:50 pm

Persone da una varietà di cornersof il viaggio in terra questo articolo divertirsi con questo splendore sulla zona, oltre ad osservare l'abilità theenchanting oltre al modo di vita in questa posizione filippina.Metropolis possiede ton bene proprio touristswho sono disponibili in questo articolo per l'attività.

3/19/2012 05:25:09 pm

in realtà ho procurato la vostra disposizione tutto il mailbox questo protetto un certo numero di cataloghi online, opuscoli, volantini oltre ascensori a casa molti degli alloggi modo in cui trattate. Io in realtà sembrava essere impantanati aver detto rassicurato che questo ci sono stati ottenere la prima cosa che intorno al pugno che sembrava essere la pianificazione per pianificare.

4/1/2012 06:23:24 pm

A good article, worth sharing for you, see you your article to your future success believe a great help, hope to see more of you share good article, thank you for sharing

4/1/2012 06:23:35 pm

Very good article, not only feel good, I nearby of all the friends all say this is a very good article, the content of the novel, clear view, fully show the author rich writing ability and life experience, hope to see more of the good article to share.

4/6/2012 11:16:02 am

Don't do may never be successful.

4/16/2012 04:27:46 pm

Decorative painting and landscape painting, art paintings for sale have a high artistic level and ornamental value.abstract art paintings We can Glimpse from the style of beauty and local culture, experience the deco paintings Composition layout of the whole painting light and dark has caused exude amood, ie,art paintings dense and thick, colorful, gleaming, makes the whole picture and intricate,beautiful, give a sense of the people relaxed and happy.

4/16/2012 04:38:52 pm

If not for the nets. Anthony was tempted in the game who also think of Lin, there may be no "Lin to crazy". Kobe Bryant Shoes But we go back ten years, if no brother Lin, books, and may even LinShuHao the people don't exist. Lebron James Shoes LinShuHao said in an interview, oneself in 5 years old have drown, kevin garnett shoes at that time it was delivered his brother. In addition, Derrick Rose Shoes in the way of the basketball, brother to given is also very good guide. "To say words of idols, basketball is sure to Jordan. The stadium, kobe vi for sale the elder brother to me word of outside influence is very big." Lin said

4/23/2012 04:29:40 pm

Nothing is unachievable. Success is always left to those who are prepared.

5/2/2012 06:08:17 pm

Hello,dear friends, nike air max can match with your a lot of products,which can make you more beautiful and fashion.

5/2/2012 06:09:56 pm

We provided wonderful Beats By Dr Dre For Sale with best quality and fashion design. These dr dre beats limited edition are very popular.

5/17/2012 05:17:55 pm

Sélectionnez en ce qui concerne Louis Vuitton rapide 25Cette rapide de investment capital compétence rules des maux de tête ze construct de rules qui une actualité qui some sort of. en Monogram Multicolore avance toile Principalement une intégration de are generally d'un peu d'une compétence de séjour pourrait être agréablement surpris.

5/21/2012 11:19:40 am

Always hesitate. Is done great things.

7/3/2012 07:05:22 pm

To improve their ability, to benefit oneself and him. Have the ability to do practical things won't talk any benefits after all.

7/22/2012 12:26:24 pm

Nice day for you to wear the <a href="">Christian Louboutin Sale</a> shoes, and you will find the there are more and more women wearing such kind shoes on the street, and they are also the focus of the men. Now they will sale for you with the lower price.<a href="">Christian Louboutin Outlet</a> with signature red shiny sole with leather lining are not only make more people aware of the brand of Christian Louboutin, and thet arehas also changed the pursuit of fashion.

7/30/2012 06:54:34 pm

Great tips!!! Most of these are a no brainer and some I wouldn’t thinking of it in the first place.

7/30/2012 06:54:47 pm

Great motivational stories. It is rightly said that if you want something you can achieve it but you need to sacrifice one or the other thing.

9/10/2012 01:47:31 pm

kudos! A trustworthy blog, thanks for putting an effort to publish this information. very informative and does exactly what it sets out to do. thumbs up! :)

Joseph Aidan

9/10/2012 03:55:36 pm

Coco Before Chanel is a story of Gabrielle Coco Chanel. Louis Vuitton Canada

9/28/2012 11:47:36 am

I am really impressed from this post! The person who created this post is a generous and knows how to keep the readers connected. Thanks for sharing this with us, i found it informative and interesting. Looking forward for more updates.

<a href="">progtech</a>


Leave a Reply.